about

This is the scoop about the subliminal effect Web site whether you are just curious about the underlying details behind it or you happen to be one of those obsessive compulsive types who just really need to know! Notes of major changes and updates to the Web site are maintained in the blog.

If there is something that isn't covered or covered sufficiently, or you have some other question or request, just contact me. It's quite simple - just send an e-mail message addressed to bernard at subliminaleffect.com

If you just want to leave a comment about the Web site, you can do so via this blog entry which was created specifically for this purpose.

OK, to begin with, this Web site is implemented utilizing ASP.NET 2.0 and consequently, it features some of the intrinsic functionality like master page templates, site map driven dynamic menuing, breadcrumb navigation, and theming (additional skins to follow subsequently). Page layout on this site is accomplished via CSS. That's right, no nested HTML table structures needed to be abused for the creation of this Web site. Newsflash, such archaic practices were intended way back in yestercentury for the presentation of tabular data, not page design. Just say no!

The blog engine utilized on this site is the ubiquitous das Blog. There is a separate blog entry if you want to know more about how this is implemented.

Custom graphics were created by myself (er, that's where the custom part comes from...) using Adobe Photoshop CS, Illustrator CS and public domain or royalty-free sources.

Once the Web site is authored locally in Visual Studio 2005 Professional, the content gets propagated up to the hosting servers operated and maintained by hosting.com whereupon it is made available to you. The hosting packages pairs together my ideal combination of ASP.NET 2.0 and SQL Server 2005 which was a primary consideration. Uptime has been reliable, to my knowledge. Site administration service has been exemplary. Usually, when I call up to get some administrative task done, I get through to someone right away — how often does that happen for you? — or after a short wait. Of course, they don't let me administer this site directly myself but I can kind of understand why they don't want to let me do so and run amok... In the interest of full disclosure, the biggest draw for me to go with hosting.com was their complimentary service for a year. By my accounting rules, that scores them pretty darn high on the value meter — thanks hosting.com!